Agriculture is a broad term to describe all parts of the food and natural resources system. It includes animals (livestock and pets), food, nutrition, farms, and the environment. When you see “agricultural” organization, that could be a food manufacturer or distributor such as Kellogg’s or Trader Joe’s, a horse breed association, an environmental nonprofit, or a farmer group, to name just a few. Many media companies also look for journalists to cover agricultural topics. Communication includes public relations, advertising, journalism, and video/radio production. The two combined are referred to as agricultural communication.
Worldwide, a range of agricultural (ag) communication careers support agricultural industries, organizations, government agencies, and universities. Ag communicators hold positions as writers and editors; photographers, broadcasters, or videographers; web content developers and managers; public relations practitioners who develop and manage PR campaigns; ag blog and other social media coordinators; and technical communicators. They work for PR or advertising firms with agricultural clients, ag trade magazines, ag associations and nonprofits, ag businesses and industries, government agencies, and universities and extension services.
Ideal candidates for entry-level jobs have a strong background in the ag sciences, business, and economics, and they have developed strong writing, editing, and production skills for both print and digital media, as well as strategic communication planning skills.
Growth in ag communication careers is stronger than in general communication careers, and one of the fastest growing career segments in the agriculture sector. Students and recent graduates with these skills can expect increasing career opportunities and higher starting salaries in some areas.
CSU’s Agricultural Communication Pathways
Students have 3 options to prepare for careers in this field:
|Complete a major in agriculture, natural resources, or nutrition, and the 21-credit Technical and Science Communication minor offered by the Department of Journalism & Media Communication.||Major in Journalism and Media Communication (JMC) and complete a minor in an agricultural sciences field, natural resources, or nutrition sciences, or 21-credit selection of ag courses.||Double major in Journalism and Media Communication and an agricultural sciences field. This pathway is carefully designed by CSU to streamline your educational experience while providing the best training available. Current agricultural major choices include Agricultural Business, Animal Sciences, and Agricultural Education-Agricultural Literacy concentration. More will be added soon!|
For more information or to discuss your interests, contact:
Dr. Katie Abrams, Assistant Professor
Department of Journalism and Media Communication